Simple Public Relations Advice You Can Easily Implement in Crisis Situations

In the past three months we have witnessed two massive, highly visible and uncomfortably humiliating public relations blunders: The first one, most obvious and exhaustingly covered by the media, involves Championship-Golfer-Professional-Philanderer Tiger Woods; the second, less obvious but significantly more alarming, involves the flip-flopping by Janet Napolitano on the effectiveness of our nation's airline security measures. While the former is entertaining in a lascivious manner, the latter is life threatening.

Both issues underscore the importance of having a clear and universally understood (at least within the organization) PR plan in place to deal with any crisis. Such a plan is based, simply, on telling the truth early and often.

As these two events have ruthlessly revealed, it's absolutely essential for highly visible public personalities to employ smart, experienced, and professional public relations experts and to let them work. The results of not doing so are embarrassingly public.

Let's address Tiger's situation first. We all know how this tragi-comedy has evolved. But let's go back to the uncertainty surrounding the confusing moments when this story broke. If Tiger himself had simply released a statement to the media (NOT via his website, but through a publicist) that he and Elin had had a domestic dispute and, in his haste to leave the house for "some air", he accidentally backed his Escalade into a tree, the entire story would most likely have had a sympathetic angle for Tiger. We all know how stressful the holidays can be; after all, hasn't each of us fought with family before, during or after Thanksgiving?

A strong, honest and direct statement immediately after the event would have placed Tiger and his team ahead of the story. Once the 24-7-365 media got the smell of blood in the water, the sharks began to tear apart the story and we all know the carnage that ensued. Still, one wonders what the outcome might have been had Tiger and his team told a simple, honest story with which the American public can identify. That would have at least established some sympathy for Tiger.

Before we examine in some depth Janet Napolitano's "the-system-worked-the-system-failed" flip-flopping, let's look at one of the consequences of her confusing media statements. Initially, President Obama (as is his modus operandi) allowed Napolitano to be the administration's lead spokesperson on the terrorist incident aboard Northwest Airlines Flight 253. That is, until Napolitano's statements revealed a inexcusable lack of clarity and reflected poorly on the administration's anti-terror stance--especially at a time of year when airline passenger traffic is especially high. Napolitano's confusing public statements (she obviously was not well coached on the appropriate messaging for this situation) forced President Obama to intercede.

Janet Napolitano made her boss look bad. As a PR pro, my job is to make my boss look good. I get him fully briefed and properly coached. I make sure he knows the facts and delivers them calmly. If "mistakes are made", I own them. Not my boss.

While President Obama didn't publicly rebuke Napolitano (as Chris Good clearly explains in his blog at The Atlantic, privately you can bet that he strongly encouraged her to henceforth leave the public statements to him. Need proof? What have you heard from her since the President's very strong and compelling statement a few days ago?

In contrast to Janet Napolitano's confusing statements about which aspect of the system did or did not work, the Obama White House has been aggressive in its press outreach regarding the Northwest Airlines terrorist incident.

The American public doesn't understand that one part of TSA's security measures worked and one didn't. You needn't be a PR pro to understand that the American public doesn't tolerate that kind of wordsmithing. As a PR pro, though, I know the news media doesn't have the time or patience to explain it. All the flying public knows is that a terrorist almost blew up a plane; it was only because the device failed that the plane and its passengers landed safely. A savvy PR professional would have understood that and coached Janet Napolitano on the appropriate media messaging to reassure our flying public.

Skilled Public Relations professionals understand that the best stance to take with the media and our news-saturated citizenry is to tell the truth, tell it early, and tell it often.

It's a Charlie Brown Christmas: The Anchors of Our Youth

Every year around Halloween, Thanksgiving and Christmas, the networks trot out the usual Charlie Brown specials: It's The Great Pumpkin, Charlie Brown, It's a Charlie Brown Thanksgiving, It's a Charlie Brown Christmas. Why do these simple cartoons tug at our heartstrings?

For many of us Gen X'ers, Lucy, Charlie Brown, Pigpen, Woodstock, Peppermint Patty, Linus and his ubiquitous blanket are the anchors of our youth. They bring us back to nights with three channels on the TV (unless a lucky neighbor had cable), no Internet, playing in the cul-de-sac until mom called us in for dinner...

Not exactly the 1950s, but a less complicated time without cell phones, Wii, Playstation, iPods, iPhones, and all the modern accoutrement that allegedly make our lives so much more convenient.

Life is captured in these timeless cartoons: Charlie Brown's angst, Patty's bossiness, Shroeder's piano talent, Pigpen's dirt and dust, Sally's pining, Snoopy's carefree dancing, and a whole cast of characters that remind us of our grade-school classmates, curfews, and holidays that were more about family and less about "getting stuff."

So as I sit and watch these pre-historic cartoons, I hearken back to a time when my life was just a little simpler and I'm glad the networks still air these timeless specials.

Thanksgiving: What It Means To Me

Each year on Thanksgiving, we gather with family and friends to thank God for the many blessings He has given us, and we ask God to continue to guide and watch over our country.

Almost 400 years ago, after barely surviving their first winter at Plymouth (sustaining a casualty rate of almost 40%), the Pilgrims celebrated a harvest feast to give thanks.

In 1789, George Washington proclaimed the first National Day of Thanksgiving and during the Civil War Abraham Lincoln revived the tradition. Since that time, our citizens have paused to express thanks for the bounty of blessings we enjoy and to spend time with family and friends.

In want or in plenty, in times of challenge or times of calm, we always have reasons to be thankful. Despite the challenges, despite the doubters, despite the nearly ceaseless stream of bleak tidings, let us not forget that America is a land of abundance, prosperity, and hope.

We must never take for granted the things that make our country great: A firm foundation of freedom, justice, and equality; a belief in democracy and the rule of law; and our fundamental rights to gather, speak, and worship freely.

Let us take a moment to thank those who have paid the ultimate price to secure and retain these liberties, for they do not come without cost. Throughout our nation's history, many have sacrificed to preserve our freedoms and to defend peace around the world.

Today, the brave men and women of our military, law enforcement and private services continue this noble tradition. These heroes and their loved ones have our gratitude. I am honored to have served as a veteran and to continue to work with law enforcement officers throughout the country.

Tomorrow, we should remember also those less fortunate among us. They are our neighbors and our fellow citizens, and we should commit ourselves to reaching out to them and to all of those in need in our communities.

This Thanksgiving I am thankful for all of our blessings and for the freedoms we enjoy every day. Our Founders thanked God (as they believed Him to be) and humbly sought His wisdom and blessing. May we always live by that same trust, and I pray that God will continue to watch over and bless the United States of America.

Happy Thanksgiving.