Like Father, Like Daughter: Preparation is the Key to Successful Media Outreach

I've experienced many media appearances in my professional career: Whether it's Wolf Blitzer's CNN Presents, a interview with a radio personality like Laura Ingraham, or even creating a Public Service Announcement, intense preparation is the key to success.

Being prepared with a few solid and compelling talking points is the key to a successful media appearance--for the interviewer, the interviewee and of course the audience. This is especially critical in non-profit ads.

That's why--even overlooking the fact that my daughter has the opening line in the ad--I am very impressed with this fundraising ad from the Jewish Federation of South Palm Beach County.

Listen to the ad (intended for Cable TV and radio) and you'll hear and see an excellent example of strong, compelling and emotional advertising. Precisely the kind of ads that in these tumultuous times resonate with potential donors.