I subscribe to a service called ProfNet, which throughout the day sends feeds of media inquiries from reporters who require sources for their stories. Today an inquiry came through from a reporter asking about PR pros who've been in job search mode.
That describes me--along with probably a lot of other PR pros. To distinguish my response to the inquiry from the myriad others that the reporter most likely received, I parsed my response in the form of a rough doggerel. You see, in my experience, creativity tends to stand out. It's memorable and shows I've devoted time to thinking about and crafting a response.
And it's fun. So I hope you enjoy my little poem.
There once was a PR pro named Bruce,
Whose earned media was on Nexis, Google and Luce.
He moved from D.C. to Mass
Where his career ran temporarily out of gas.
Despite great paper and recommendations
his job search has been 20 months of frustrations.
While working freelance as The Hired Pen,
he got rejected again and again.
From networking to recruiters,
He turned up few potential suitors.
So for Bruce the PR pro,
the prospects continue, sadly, to be slow.
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